Europe Digital Advertising Market
Europe digital advertising market accounted for $71.7 billion in 2019 and will grow by a revised ... Read More
Table of Contents 1 Introduction 5 1.1 Industry Definition and Research Scope 5 1.1.1 Industry Definition 5 1.1.2 Research Scope 6 1.2 Research Methodology 9 1.2.1 Overview of Market Research Methodology 9 1.2.2 Market Assumption 11 1.2.3 Secondary Data 11 1.2.4 Primary Data 11 1.2.5 Data Filtration and Model Design 13 1.2.6 Market Size/Share Estimation 14 1.2.7 Research Limitations 15 1.3 Executive Summary 16 2 Market Overview and Qualitative Analysis 18 2.1 Market Size and Forecast 18 2.1.1 Impact of COVID-19 on World Economy 20 2.1.2 Impact of COVID-19 on the Market 23 2.2 Major Growth Drivers 25 2.3 Market Restraints and Challenges 28 2.4 Emerging Opportunities and Market Trends 32 2.5 Porter’s Fiver Forces Analysis 35 3 Segmentation of North America Market by Platform 39 3.1 Market Overview by Platform 39 3.2 North America Mobile Advertising Market 2015-2026 42 3.3 North America Desktop Advertising Market 2015-2026 46 3.4 North America Market of Digital Advertising via Other Digital Platforms 2015-2026 47 4 Segmentation of North America Market by Ad Format 48 4.1 Market Overview by Ad Format 48 4.2 North America Digital Display Ad Market 2015-2026 51 4.3 North America Internet Paid Search Ad Market 2015-2026 53 4.4 North America Social Media Ad Market 2015-2026 55 4.5 North America Online Video Ad Market 2015-2026 57 4.6 North America Market of Other Digital Ad Formats 2015-2026 59 5 Segmentation of North America Market by Industry Vertical 61 5.1 Market Overview by Industry Vertical 61 5.2 North America Digital Advertising Market for Media and Entertainment 2015-2026 64 5.3 North America Digital Advertising Market for Consumer Goods & Retail Industry 2015-2026 66 5.4 North America Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2015-2026 67 5.5 North America Digital Advertising Market for Telecommunication IT Sector 2015-2026 69 5.6 North America Digital Advertising Market for Travel Industry 2015-2026 70 5.7 North America Digital Advertising Market for Healthcare Sector 2015-2026 71 5.8 North America Digital Advertising Market for Manufacturing & Supply Chain 2015-2026 72 5.9 North America Digital Advertising Market for Transportation and Logistics 2015-2026 73 5.10 North America Digital Advertising Market for Energy, Power, and Utilities 2015-2026 74 5.11 North America Digital Advertising Market for Other Industries 2015-2026 75 6 North America Market 2015-2026 by Country 76 6.1 Overview of North America Market 76 6.2 U.S. Market 79 6.3 Canadian Market 82 7 Competitive Landscape 84 7.1 Overview of Key Vendors 84 7.2 Company Profiles 88 Alibaba 88 Amazon 89 Apple Inc. 91 Applovin Corporation 92 Baidu 93 Facebook Inc. 94 Google, Inc. 95 Microsoft Corporation 96 Nokia 97 Sina 98 Tencent 99 Twitter 100 Verizon 101 Yahoo! Inc. 102 8 Investing in North America Market: Risk Assessment and Management 103 8.1 Risk Evaluation of North America Market 103 8.2 Critical Success Factors (CSFs) 106 RELATED REPORTS AND PRODUCTS 109
Table 1. Snapshot of North America Digital Advertising Market, 2019-2026 17 Table 2. Growth Rate of World Real GDP, 2017-2021 21 Table 3. Main Product Trends and Market Opportunities in North America Digital Advertising Market 32 Table 4. North America Digital Advertising Market by Platform, 2015-2026, $ bn 40 Table 5. North America Mobile Advertising Market by Channel, 2015-2026, $ bn 43 Table 6. Net Revenue and Market Share of North America Top Mobile Ad Providers in 2020, $ bn and % of Total Revenue 44 Table 7. North America Digital Advertising Market by Ad Format, 2015-2026, $ bn 49 Table 8. North America Display Digital Ad Market by Purchase Method, 2015-2026, $ bn 52 Table 9. North America Digital Advertising Market by Industry Vertical, 2015-2026, $ bn 62 Table 10. North America Digital Advertising Market by Country, 2015-2026, $ mn 78 Table 11. U.S. Digital Advertising Market by Platform, 2015-2026, $ mn 80 Table 12. U.S. Digital Advertising Market by Ad Format, 2015-2026, $ mn 80 Table 13. U.S. Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 80 Table 14. Digital Ad Revenue of Top Three Vendors in U.S. Market, 2019-2020, $ bn 81 Table 15. Canada Digital Advertising Market by Platform, 2015-2026, $ mn 83 Table 16. Canada Digital Advertising Market by Ad Format, 2015-2026, $ mn 83 Table 17. Canada Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 83 Table 18. Net Digital Ad Revenues and Market Shares of North America Top Digital Ad Vendors in 2020, $ bn and % of Revenue 86 Table 19. Amazon: Company Snapshot 89 Table 20. Amazon: Product Portfolio 89 Table 21. Amazon: Revenue, 2016-2018, $ mn 90 Table 22. Amazon: Recent Developments 90 Table 23. Risk Evaluation for Investing in North America Market, 2019-2026 104 Table 24. Critical Success Factors and Key Takeaways 107
Figure 1. Research Method Flow Chart 9 Figure 2. Breakdown of Primary Research 12 Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 14 Figure 4. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 16 Figure 5. North America Digital Advertising Market by Revenue, 2015-2026, $ bn 18 Figure 6. Share of Digital Ad in Overall Media Ad in North America Market, 2015-2026, % Revenue 19 Figure 7. Impact of COVID-19 on Business 23 Figure 8. Primary Drivers and Impact Factors of North America Digital Advertising Market 25 Figure 9. Primary Restraints and Impact Factors of North America Digital Advertising Market 28 Figure 10. Porter’s Fiver Forces Analysis of North America Digital Advertising Market 35 Figure 11. Breakdown of North America Digital Advertising Market by Platform, 2019-2026, % of Revenue 40 Figure 12. Contribution to North America 2020-2026 Cumulative Revenue by Platform, Value ($ bn) and Share (%) 41 Figure 13. North America Mobile Advertising Market, 2015-2026, $ bn 43 Figure 14. North America Mobile Internet Users, 2019-2022, billion 44 Figure 15. Comparison of Mobile Web and Mobile In-App 45 Figure 16. North America Desktop Advertising Market, 2015-2026, $ bn 46 Figure 17. North America Market of Digital Advertising via Other Platforms, 2015-2026, $ bn 47 Figure 18. Breakdown of North America Digital Advertising Market by Ad Format, 2019-2026, % of Revenue 49 Figure 19. Contribution to North America 2020-2026 Cumulative Revenue by Ad Format, Value ($ bn) and Share (%) 50 Figure 20. North America Digital Display Ad Market, 2015-2026, $ bn 52 Figure 21. North America Internet Paid Search Advertising Market, 2015-2026, $ bn 54 Figure 22. North America Social Media Advertising Market, 2015-2026, $ bn 56 Figure 23. North America Online Video Advertising Market, 2015-2026, $ bn 58 Figure 24. North America Market of Other Digital Ad Formats, 2015-2026, $ bn 60 Figure 25. Breakdown of North America Digital Advertising Market by Industry Vertical, 2019-2026, % of Revenue 62 Figure 26. Contribution to North America 2020-2026 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%) 63 Figure 27. North America Digital Advertising Market for Media and Entertainment, 2015-2026, $ bn 65 Figure 28. North America Digital Advertising Market for Consumer Goods & Retail Industry, 2015-2026, $ bn 66 Figure 29. North America Digital Advertising Market for Banking, Financial Service & Insurance, 2015-2026, $ bn 68 Figure 30. North America Digital Advertising Market for Telecommunication IT Sector, 2015-2026, $ bn 69 Figure 31. North America Digital Advertising Market for Travel Industry, 2015-2026, $ bn 70 Figure 32. North America Digital Advertising Market for Healthcare Sector, 2015-2026, $ bn 71 Figure 33. North America Digital Advertising Market for Manufacturing & Supply Chain, 2015-2026, $ bn 72 Figure 34. North America Digital Advertising Market for Transportation and Logistics, 2015-2026, $ bn 73 Figure 35. North America Digital Advertising Market for Energy, Power, and Utilities, 2015-2026, $ bn 74 Figure 36. North America Digital Advertising Market for Other Industries, 2015-2026, $ bn 75 Figure 37. Breakdown of North America Digital Advertising Market by Country, 2019 and 2026, % of Revenue 77 Figure 38. Contribution to North America 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 78 Figure 39. U.S. Digital Advertising Market by Revenue, 2015-2026, $ mn 79 Figure 40. Canada Digital Advertising Market by Revenue, 2015-2026, $ mn 82 Figure 41. Growth Stage of North America Digital Advertising Industry over the Forecast Period 84
Key Players: Alibaba Amazon Apple Inc. Applovin Corporation Baidu Facebook Inc. Google, Inc. Microsoft Corporation Nokia Sina Tencent Twitter Verizon Yahoo! Inc.
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