Global Marketing Technology Market Research Report 2023

Report ID: 1992791 | Published Date: Oct 2024 | No. of Page: 95 | Base Year: 2023 | Rating: 4.4 | Webstory: Check our Web story
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1 Report Overview
    1.1 Study Scope
    1.2 Market Analysis by Usage
        1.2.1 Global Marketing Technology Market Size Growth Rate by Usage: 2017 VS 2021 VS 2028
        1.2.2 Digital Marketing
        1.2.3 Offline Marketing
        1.2.4 Others
    1.3 Market by Application
        1.3.1 Global Marketing Technology Market Share by Application: 2017 VS 2021 VS 2028
        1.3.2 Retail and E-Commerce
        1.3.3 Healthcare
        1.3.4 Infrastructural
        1.3.5 Media and Entertainment
        1.3.6 Sports and Events
        1.3.7 Transporation and Logistics
        1.3.8 BFSI
        1.3.9 Others
    1.4 Study Objectives
    1.5 Years Considered
2 Global Growth Trends
    2.1 Global Marketing Technology Market Perspective (2017-2028)
    2.2 Marketing Technology Growth Trends by Region
        2.2.1 Marketing Technology Market Size by Region: 2017 VS 2021 VS 2028
        2.2.2 Marketing Technology Historic Market Size by Region (2017-2022)
        2.2.3 Marketing Technology Forecasted Market Size by Region (2023-2028)
    2.3 Marketing Technology Market Dynamics
        2.3.1 Marketing Technology Industry Trends
        2.3.2 Marketing Technology Market Drivers
        2.3.3 Marketing Technology Market Challenges
        2.3.4 Marketing Technology Market Restraints
3 Competition Landscape by Key Players
    3.1 Global Top Marketing Technology Players by Revenue
        3.1.1 Global Top Marketing Technology Players by Revenue (2017-2022)
        3.1.2 Global Marketing Technology Revenue Market Share by Players (2017-2022)
    3.2 Global Marketing Technology Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    3.3 Players Covered: Ranking by Marketing Technology Revenue
    3.4 Global Marketing Technology Market Concentration Ratio
        3.4.1 Global Marketing Technology Market Concentration Ratio (CR5 and HHI)
        3.4.2 Global Top 10 and Top 5 Companies by Marketing Technology Revenue in 2021
    3.5 Marketing Technology Key Players Head office and Area Served
    3.6 Key Players Marketing Technology Product Solution and Service
    3.7 Date of Enter into Marketing Technology Market
    3.8 Mergers & Acquisitions, Expansion Plans
4 Marketing Technology Breakdown Data by Usage
    4.1 Global Marketing Technology Historic Market Size by Usage (2017-2022)
    4.2 Global Marketing Technology Forecasted Market Size by Usage (2023-2028)
5 Marketing Technology Breakdown Data by Application
    5.1 Global Marketing Technology Historic Market Size by Application (2017-2022)
    5.2 Global Marketing Technology Forecasted Market Size by Application (2023-2028)
6 North America
    6.1 North America Marketing Technology Market Size (2017-2028)
    6.2 North America Marketing Technology Market Size by Country (2017-2022)
    6.3 North America Marketing Technology Market Size by Country (2023-2028)
    6.4 United States
    6.5 Canada
7 Europe
    7.1 Europe Marketing Technology Market Size (2017-2028)
    7.2 Europe Marketing Technology Market Size by Country (2017-2022)
    7.3 Europe Marketing Technology Market Size by Country (2023-2028)
    7.4 Germany
    7.5 France
    7.6 U.K.
    7.7 Italy
    7.8 Russia
    7.9 Nordic Countries
8 Asia-Pacific
    8.1 Asia-Pacific Marketing Technology Market Size (2017-2028)
    8.2 Asia-Pacific Marketing Technology Market Size by Country (2017-2022)
    8.3 Asia-Pacific Marketing Technology Market Size by Country (2023-2028)
    8.4 China
    8.5 Japan
    8.6 South Korea
    8.7 Southeast Asia
    8.8 India
    8.9 Australia
9 Latin America
    9.1 Latin America Marketing Technology Market Size (2017-2028)
    9.2 Latin America Marketing Technology Market Size by Country (2017-2022)
    9.3 Latin America Marketing Technology Market Size by Country (2023-2028)
    9.4 Mexico
    9.5 Brazil
10 Middle East & Africa
    10.1 Middle East & Africa Marketing Technology Market Size (2017-2028)
    10.2 Middle East & Africa Marketing Technology Market Size by Country (2017-2022)
    10.3 Middle East & Africa Marketing Technology Market Size by Country (2023-2028)
    10.4 Turkey
    10.5 Saudi Arabia
    10.6 UAE
11 Key Players Profiles
    11.1 Apple
        11.1.1 Apple Company Detail
        11.1.2 Apple Business Overview
        11.1.3 Apple Marketing Technology Introduction
        11.1.4 Apple Revenue in Marketing Technology Business (2017-2022)
        11.1.5 Apple Recent Development
    11.2 Google
        11.2.1 Google Company Detail
        11.2.2 Google Business Overview
        11.2.3 Google Marketing Technology Introduction
        11.2.4 Google Revenue in Marketing Technology Business (2017-2022)
        11.2.5 Google Recent Development
    11.3 Microsoft
        11.3.1 Microsoft Company Detail
        11.3.2 Microsoft Business Overview
        11.3.3 Microsoft Marketing Technology Introduction
        11.3.4 Microsoft Revenue in Marketing Technology Business (2017-2022)
        11.3.5 Microsoft Recent Development
    11.4 Qualcomm
        11.4.1 Qualcomm Company Detail
        11.4.2 Qualcomm Business Overview
        11.4.3 Qualcomm Marketing Technology Introduction
        11.4.4 Qualcomm Revenue in Marketing Technology Business (2017-2022)
        11.4.5 Qualcomm Recent Development
    11.5 Zebra Technologies
        11.5.1 Zebra Technologies Company Detail
        11.5.2 Zebra Technologies Business Overview
        11.5.3 Zebra Technologies Marketing Technology Introduction
        11.5.4 Zebra Technologies Revenue in Marketing Technology Business (2017-2022)
        11.5.5 Zebra Technologies Recent Development
    11.6 Bluvision
        11.6.1 Bluvision Company Detail
        11.6.2 Bluvision Business Overview
        11.6.3 Bluvision Marketing Technology Introduction
        11.6.4 Bluvision Revenue in Marketing Technology Business (2017-2022)
        11.6.5 Bluvision Recent Development
    11.7 Estimote
        11.7.1 Estimote Company Detail
        11.7.2 Estimote Business Overview
        11.7.3 Estimote Marketing Technology Introduction
        11.7.4 Estimote Revenue in Marketing Technology Business (2017-2022)
        11.7.5 Estimote Recent Development
    11.8 InMarket Media
        11.8.1 InMarket Media Company Detail
        11.8.2 InMarket Media Business Overview
        11.8.3 InMarket Media Marketing Technology Introduction
        11.8.4 InMarket Media Revenue in Marketing Technology Business (2017-2022)
        11.8.5 InMarket Media Recent Development
    11.9 Proxama
        11.9.1 Proxama Company Detail
        11.9.2 Proxama Business Overview
        11.9.3 Proxama Marketing Technology Introduction
        11.9.4 Proxama Revenue in Marketing Technology Business (2017-2022)
        11.9.5 Proxama Recent Development
    11.10 ROXIMITY
        11.10.1 ROXIMITY Company Detail
        11.10.2 ROXIMITY Business Overview
        11.10.3 ROXIMITY Marketing Technology Introduction
        11.10.4 ROXIMITY Revenue in Marketing Technology Business (2017-2022)
        11.10.5 ROXIMITY Recent Development
    11.11 Shopkick
        11.11.1 Shopkick Company Detail
        11.11.2 Shopkick Business Overview
        11.11.3 Shopkick Marketing Technology Introduction
        11.11.4 Shopkick Revenue in Marketing Technology Business (2017-2022)
        11.11.5 Shopkick Recent Development
    11.12 Swirl Networks
        11.12.1 Swirl Networks Company Detail
        11.12.2 Swirl Networks Business Overview
        11.12.3 Swirl Networks Marketing Technology Introduction
        11.12.4 Swirl Networks Revenue in Marketing Technology Business (2017-2022)
        11.12.5 Swirl Networks Recent Development
    11.13 Unacast
        11.13.1 Unacast Company Detail
        11.13.2 Unacast Business Overview
        11.13.3 Unacast Marketing Technology Introduction
        11.13.4 Unacast Revenue in Marketing Technology Business (2017-2022)
        11.13.5 Unacast Recent Development
    11.14 Foursquare Labs
        11.14.1 Foursquare Labs Company Detail
        11.14.2 Foursquare Labs Business Overview
        11.14.3 Foursquare Labs Marketing Technology Introduction
        11.14.4 Foursquare Labs Revenue in Marketing Technology Business (2017-2022)
        11.14.5 Foursquare Labs Recent Development
    11.15 Scanbuy
        11.15.1 Scanbuy Company Detail
        11.15.2 Scanbuy Business Overview
        11.15.3 Scanbuy Marketing Technology Introduction
        11.15.4 Scanbuy Revenue in Marketing Technology Business (2017-2022)
        11.15.5 Scanbuy Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
    13.1 Research Methodology
        13.1.1 Methodology/Research Approach
        13.1.2 Data Source
    13.2 Disclaimer
    13.3 Author Details

List of Tables
    Table 1. Global Marketing Technology Market Size Growth Rate by Usage (US$ Million): 2017 VS 2021 VS 2028
    Table 2. Key Players of Digital Marketing
    Table 3. Key Players of Offline Marketing
    Table 4. Key Players of Others
    Table 5. Global Marketing Technology Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028
    Table 6. Global Marketing Technology Market Size by Region (US$ Million): 2017 VS 2021 VS 2028
    Table 7. Global Marketing Technology Market Size by Region (2017-2022) & (US$ Million)
    Table 8. Global Marketing Technology Market Share by Region (2017-2022)
    Table 9. Global Marketing Technology Forecasted Market Size by Region (2023-2028) & (US$ Million)
    Table 10. Global Marketing Technology Market Share by Region (2023-2028)
    Table 11. Marketing Technology Market Trends
    Table 12. Marketing Technology Market Drivers
    Table 13. Marketing Technology Market Challenges
    Table 14. Marketing Technology Market Restraints
    Table 15. Global Marketing Technology Revenue by Players (2017-2022) & (US$ Million)
    Table 16. Global Marketing Technology Market Share by Players (2017-2022)
    Table 17. Global Top Marketing Technology Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Technology as of 2021)
    Table 18. Ranking of Global Top Marketing Technology Companies by Revenue (US$ Million) in 2021
    Table 19. Global 5 Largest Players Market Share by Marketing Technology Revenue (CR5 and HHI) & (2017-2022)
    Table 20. Key Players Headquarters and Area Served
    Table 21. Key Players Marketing Technology Product Solution and Service
    Table 22. Date of Enter into Marketing Technology Market
    Table 23. Mergers & Acquisitions, Expansion Plans
    Table 24. Global Marketing Technology Market Size by Usage (2017-2022) & (US$ Million)
    Table 25. Global Marketing Technology Revenue Market Share by Usage (2017-2022)
    Table 26. Global Marketing Technology Forecasted Market Size by Usage (2023-2028) & (US$ Million)
    Table 27. Global Marketing Technology Revenue Market Share by Usage (2023-2028)
    Table 28. Global Marketing Technology Market Size by Application (2017-2022) & (US$ Million)
    Table 29. Global Marketing Technology Revenue Market Share by Application (2017-2022)
    Table 30. Global Marketing Technology Forecasted Market Size by Application (2023-2028) & (US$ Million)
    Table 31. Global Marketing Technology Revenue Market Share by Application (2023-2028)
    Table 32. North America Marketing Technology Market Size by Country (2017-2022) & (US$ Million)
    Table 33. North America Marketing Technology Market Size by Country (2023-2028) & (US$ Million)
    Table 34. Europe Marketing Technology Market Size by Country (2017-2022) & (US$ Million)
    Table 35. Europe Marketing Technology Market Size by Country (2023-2028) & (US$ Million)
    Table 36. Asia-Pacific Marketing Technology Market Size by Region (2017-2022) & (US$ Million)
    Table 37. Asia-Pacific Marketing Technology Market Size by Region (2023-2028) & (US$ Million)
    Table 38. Latin America Marketing Technology Market Size by Country (2017-2022) & (US$ Million)
    Table 39. Latin America Marketing Technology Market Size by Country (2023-2028) & (US$ Million)
    Table 40. Middle East & Africa Marketing Technology Market Size by Country (2017-2022) & (US$ Million)
    Table 41. Middle East & Africa Marketing Technology Market Size by Country (2023-2028) & (US$ Million)
    Table 42. Apple Company Detail
    Table 43. Apple Business Overview
    Table 44. Apple Marketing Technology Product
    Table 45. Apple Revenue in Marketing Technology Business (2017-2022) & (US$ Million)
    Table 46. Apple Recent Development
    Table 47. Google Company Detail
    Table 48. Google Business Overview
    Table 49. Google Marketing Technology Product
    Table 50. Google Revenue in Marketing Technology Business (2017-2022) & (US$ Million)
    Table 51. Google Recent Development
    Table 52. Microsoft Company Detail
    Table 53. Microsoft Business Overview
    Table 54. Microsoft Marketing Technology Product
    Table 55. Microsoft Revenue in Marketing Technology Business (2017-2022) & (US$ Million)
    Table 56. Microsoft Recent Development
    Table 57. Qualcomm Company Detail
    Table 58. Qualcomm Business Overview
    Table 59. Qualcomm Marketing Technology Product
    Table 60. Qualcomm Revenue in Marketing Technology Business (2017-2022) & (US$ Million)
    Table 61. Qualcomm Recent Development
    Table 62. Zebra Technologies Company Detail
    Table 63. Zebra Technologies Business Overview
    Table 64. Zebra Technologies Marketing Technology Product
    Table 65. Zebra Technologies Revenue in Marketing Technology Business (2017-2022) & (US$ Million)
    Table 66. Zebra Technologies Recent Development
    Table 67. Bluvision Company Detail
    Table 68. Bluvision Business Overview
    Table 69. Bluvision Marketing Technology Product
    Table 70. Bluvision Revenue in Marketing Technology Business (2017-2022) & (US$ Million)
    Table 71. Bluvision Recent Development
    Table 72. Estimote Company Detail
    Table 73. Estimote Business Overview
    Table 74. Estimote Marketing Technology Product
    Table 75. Estimote Revenue in Marketing Technology Business (2017-2022) & (US$ Million)
    Table 76. Estimote Recent Development
    Table 77. InMarket Media Company Detail
    Table 78. InMarket Media Business Overview
    Table 79. InMarket Media Marketing Technology Product
    Table 80. InMarket Media Revenue in Marketing Technology Business (2017-2022) & (US$ Million)
    Table 81. InMarket Media Recent Development
    Table 82. Proxama Company Detail
    Table 83. Proxama Business Overview
    Table 84. Proxama Marketing Technology Product
    Table 85. Proxama Revenue in Marketing Technology Business (2017-2022) & (US$ Million)
    Table 86. Proxama Recent Development
    Table 87. ROXIMITY Company Detail
    Table 88. ROXIMITY Business Overview
    Table 89. ROXIMITY Marketing Technology Product
    Table 90. ROXIMITY Revenue in Marketing Technology Business (2017-2022) & (US$ Million)
    Table 91. ROXIMITY Recent Development
    Table 92. Shopkick Company Detail
    Table 93. Shopkick Business Overview
    Table 94. Shopkick Marketing TechnologyProduct
    Table 95. Shopkick Revenue in Marketing Technology Business (2017-2022) & (US$ Million)
    Table 96. Shopkick Recent Development
    Table 97. Swirl Networks Company Detail
    Table 98. Swirl Networks Business Overview
    Table 99. Swirl Networks Marketing TechnologyProduct
    Table 100. Swirl Networks Revenue in Marketing Technology Business (2017-2022) & (US$ Million)
    Table 101. Swirl Networks Recent Development
    Table 102. Unacast Company Detail
    Table 103. Unacast Business Overview
    Table 104. Unacast Marketing TechnologyProduct
    Table 105. Unacast Revenue in Marketing Technology Business (2017-2022) & (US$ Million)
    Table 106. Unacast Recent Development
    Table 107. Foursquare Labs Company Detail
    Table 108. Foursquare Labs Business Overview
    Table 109. Foursquare Labs Marketing TechnologyProduct
    Table 110. Foursquare Labs Revenue in Marketing Technology Business (2017-2022) & (US$ Million)
    Table 111. Foursquare Labs Recent Development
    Table 112. Scanbuy Company Detail
    Table 113. Scanbuy Business Overview
    Table 114. Scanbuy Marketing TechnologyProduct
    Table 115. Scanbuy Revenue in Marketing Technology Business (2017-2022) & (US$ Million)
    Table 116. Scanbuy Recent Development
    Table 117. Research Programs/Design for This Report
    Table 118. Key Data Information from Secondary Sources
    Table 119. Key Data Information from Primary Sources
List of Figures
    Figure 1. Global Marketing Technology Market Share by Usage: 2021 VS 2028
    Figure 2. Digital Marketing Features
    Figure 3. Offline Marketing Features
    Figure 4. Others Features
    Figure 5. Global Marketing Technology Market Share by Application in 2021 & 2028
    Figure 6. Retail and E-Commerce Case Studies
    Figure 7. Healthcare Case Studies
    Figure 8. Infrastructural Case Studies
    Figure 9. Media and Entertainment Case Studies
    Figure 10. Sports and Events Case Studies
    Figure 11. Transporation and Logistics Case Studies
    Figure 12. BFSI Case Studies
    Figure 13. Others Case Studies
    Figure 14. Marketing Technology Report Years Considered
    Figure 15. Global Marketing Technology Market Size (US$ Million), Year-over-Year: 2017-2028
    Figure 16. Global Marketing Technology Market Size, (US$ Million), 2017 VS 2021 VS 2028
    Figure 17. Global Marketing Technology Market Share by Region: 2021 VS 2028
    Figure 18. Global Marketing Technology Market Share by Players in 2021
    Figure 19. Global Top Marketing Technology Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Technology as of 2021)
    Figure 20. The Top 10 and 5 Players Market Share by Marketing Technology Revenue in 2021
    Figure 21. North America Marketing Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 22. North America Marketing Technology Market Share by Country (2017-2028)
    Figure 23. United States Marketing Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 24. Canada Marketing Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 25. Europe Marketing Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 26. Europe Marketing Technology Market Share by Country (2017-2028)
    Figure 27. Germany Marketing Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 28. France Marketing Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 29. U.K. Marketing Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 30. Italy Marketing Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 31. Russia Marketing Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 32. Nordic Countries Marketing Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 33. Asia-Pacific Marketing Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 34. Asia-Pacific Marketing Technology Market Share by Region (2017-2028)
    Figure 35. China Marketing Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 36. Japan Marketing Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 37. South Korea Marketing Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 38. Southeast Asia Marketing Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 39. India Marketing Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 40. Australia Marketing Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 41. Latin America Marketing Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 42. Latin America Marketing Technology Market Share by Country (2017-2028)
    Figure 43. Mexico Marketing Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 44. Brazil Marketing Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 45. Middle East & Africa Marketing Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 46. Middle East & Africa Marketing Technology Market Share by Country (2017-2028)
    Figure 47. Turkey Marketing Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 48. Saudi Arabia Marketing Technology Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 49. Apple Revenue Growth Rate in Marketing Technology Business (2017-2022)
    Figure 50. Google Revenue Growth Rate in Marketing Technology Business (2017-2022)
    Figure 51. Microsoft Revenue Growth Rate in Marketing Technology Business (2017-2022)
    Figure 52. Qualcomm Revenue Growth Rate in Marketing Technology Business (2017-2022)
    Figure 53. Zebra Technologies Revenue Growth Rate in Marketing Technology Business (2017-2022)
    Figure 54. Bluvision Revenue Growth Rate in Marketing Technology Business (2017-2022)
    Figure 55. Estimote Revenue Growth Rate in Marketing Technology Business (2017-2022)
    Figure 56. InMarket Media Revenue Growth Rate in Marketing Technology Business (2017-2022)
    Figure 57. Proxama Revenue Growth Rate in Marketing Technology Business (2017-2022)
    Figure 58. ROXIMITY Revenue Growth Rate in Marketing Technology Business (2017-2022)
    Figure 59. Shopkick Revenue Growth Rate in Marketing Technology Business (2017-2022)
    Figure 60. Swirl Networks Revenue Growth Rate in Marketing Technology Business (2017-2022)
    Figure 61. Unacast Revenue Growth Rate in Marketing Technology Business (2017-2022)
    Figure 62. Foursquare Labs Revenue Growth Rate in Marketing Technology Business (2017-2022)
    Figure 63. Scanbuy Revenue Growth Rate in Marketing Technology Business (2017-2022)
    Figure 64. Bottom-up and Top-down Approaches for This Report
    Figure 65. Data Triangulation
    Figure 66. Key Executives Interviewed
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Companies Included in Reports:
Apple
Google
Microsoft
Qualcomm
Zebra Technologies
Bluvision
Estimote
InMarket Media
Proxama
ROXIMITY
Shopkick
Swirl Networks
Unacast
Foursquare Labs
Scanbuy
Frequently Asked Questions
Marketing Technology report offers great insights of the market and consumer data and their interpretation through various figures and graphs. Report has embedded global market and regional market deep analysis through various research methodologies. The report also offers great competitor analysis of the industries and highlights the key aspect of their business like success stories, market development and growth rate.
Marketing Technology report is categorised based on following features:
  1. Global Market Players
  2. Geopolitical regions
  3. Consumer Insights
  4. Technological advancement
  5. Historic and Future Analysis of the Market
Marketing Technology report is designed on the six basic aspects of analysing the market, which covers the SWOT and SWAR analysis like strength, weakness, opportunity, threat, aspirations and results. This methodology helps investors to reach on to the desired and correct decision to put their capital into the market.

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