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Global Digital Camera Market Research Report 2023
1 Digital Camera Market Overview
1.1 Product Overview and Scope of Digital Camera
1.2 Digital Camera Segment by Type
1.2.1 Global Digital Camera Sales Growth Rate Comparison by Type (2022-2028)
1.2.2 Built-in Lens Cameras (Point-and-Shoot)
1.2.3 Interchangeable Lens Cameras (DSLR and MILC)
1.3 Digital Camera Segment by Application
1.3.1 Global Digital Camera Sales Comparison by Application: (2022-2028)
1.3.2 Amateur
1.3.3 Professional
1.4 Global Digital Camera Market Size Estimates and Forecasts
1.4.1 Global Digital Camera Revenue 2017-2028
1.4.2 Global Digital Camera Sales 2017-2028
1.4.3 Digital Camera Market Size by Region: 2017 Versus 2021 Versus 2028
2 Digital Camera Market Competition by Manufacturers
2.1 Global Digital Camera Sales Market Share by Manufacturers (2017-2022)
2.2 Global Digital Camera Revenue Market Share by Manufacturers (2017-2022)
2.3 Global Digital Camera Average Price by Manufacturers (2017-2022)
2.4 Manufacturers Digital Camera Manufacturing Sites, Area Served, Product Type
2.5 Digital Camera Market Competitive Situation and Trends
2.5.1 Digital Camera Market Concentration Rate
2.5.2 The Global Top 5 and Top 10 Largest Digital Camera Players Market Share by Revenue
2.5.3 Global Digital Camera Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
2.6 Manufacturers Mergers & Acquisitions, Expansion Plans
3 Digital Camera Retrospective Market Scenario by Region
3.1 Global Digital Camera Retrospective Market Scenario in Sales by Region: 2017-2022
3.2 Global Digital Camera Retrospective Market Scenario in Revenue by Region: 2017-2022
3.3 North America Digital Camera Market Facts & Figures by Country
3.3.1 North America Digital Camera Sales by Country
3.3.2 North America Digital Camera Revenue by Country
3.3.3 U.S.
3.3.4 Canada
3.4 Europe Digital Camera Market Facts & Figures by Country
3.4.1 Europe Digital Camera Sales by Country
3.4.2 Europe Digital Camera Revenue by Country
3.4.3 Germany
3.4.4 France
3.4.5 U.K.
3.4.6 Italy
3.4.7 Russia
3.5 Asia Pacific Digital Camera Market Facts & Figures by Region
3.5.1 Asia Pacific Digital Camera Sales by Region
3.5.2 Asia Pacific Digital Camera Revenue by Region
3.5.3 China
3.5.4 Japan
3.5.5 South Korea
3.5.6 India
3.5.7 Australia
3.5.8 Taiwan
3.5.9 Indonesia
3.5.10 Thailand
3.5.11 Malaysia
3.5.12 Philippines
3.5.13 Vietnam
3.6 Latin America Digital Camera Market Facts & Figures by Country
3.6.1 Latin America Digital Camera Sales by Country
3.6.2 Latin America Digital Camera Revenue by Country
3.6.3 Mexico
3.6.4 Brazil
3.6.5 Argentina
3.7 Middle East and Africa Digital Camera Market Facts & Figures by Country
3.7.1 Middle East and Africa Digital Camera Sales by Country
3.7.2 Middle East and Africa Digital Camera Revenue by Country
3.7.3 Turkey
3.7.4 Saudi Arabia
3.7.5 UAE
4 Global Digital Camera Historic Market Analysis by Type
4.1 Global Digital Camera Sales Market Share by Type (2017-2022)
4.2 Global Digital Camera Revenue Market Share by Type (2017-2022)
4.3 Global Digital Camera Price by Type (2017-2022)
5 Global Digital Camera Historic Market Analysis by Application
5.1 Global Digital Camera Sales Market Share by Application (2017-2022)
5.2 Global Digital Camera Revenue Market Share by Application (2017-2022)
5.3 Global Digital Camera Price by Application (2017-2022)
6 Key Companies Profiled
6.1 Canon
6.1.1 Canon Corporation Information
6.1.2 Canon Description and Business Overview
6.1.3 Canon Digital Camera Sales, Revenue and Gross Margin (2017-2022)
6.1.4 Canon Digital Camera Product Portfolio
6.1.5 Canon Recent Developments/Updates
6.2 Nikon
6.2.1 Nikon Corporation Information
6.2.2 Nikon Description and Business Overview
6.2.3 Nikon Digital Camera Sales, Revenue and Gross Margin (2017-2022)
6.2.4 Nikon Digital Camera Product Portfolio
6.2.5 Nikon Recent Developments/Updates
6.3 Sony
6.3.1 Sony Corporation Information
6.3.2 Sony Description and Business Overview
6.3.3 Sony Digital Camera Sales, Revenue and Gross Margin (2017-2022)
6.3.4 Sony Digital Camera Product Portfolio
6.3.5 Sony Recent Developments/Updates
6.4 Pentax
6.4.1 Pentax Corporation Information
6.4.2 Pentax Description and Business Overview
6.4.3 Pentax Digital Camera Sales, Revenue and Gross Margin (2017-2022)
6.4.4 Pentax Digital Camera Product Portfolio
6.4.5 Pentax Recent Developments/Updates
6.5 Olympus
6.5.1 Olympus Corporation Information
6.5.2 Olympus Description and Business Overview
6.5.3 Olympus Digital Camera Sales, Revenue and Gross Margin (2017-2022)
6.5.4 Olympus Digital Camera Product Portfolio
6.5.5 Olympus Recent Developments/Updates
6.6 Fujifilm
6.6.1 Fujifilm Corporation Information
6.6.2 Fujifilm Description and Business Overview
6.6.3 Fujifilm Digital Camera Sales, Revenue and Gross Margin (2017-2022)
6.6.4 Fujifilm Digital Camera Product Portfolio
6.6.5 Fujifilm Recent Developments/Updates
6.7 Casio
6.6.1 Casio Corporation Information
6.6.2 Casio Description and Business Overview
6.6.3 Casio Digital Camera Sales, Revenue and Gross Margin (2017-2022)
6.4.4 Casio Digital Camera Product Portfolio
6.7.5 Casio Recent Developments/Updates
6.8 Panasonic
6.8.1 Panasonic Corporation Information
6.8.2 Panasonic Description and Business Overview
6.8.3 Panasonic Digital Camera Sales, Revenue and Gross Margin (2017-2022)
6.8.4 Panasonic Digital Camera Product Portfolio
6.8.5 Panasonic Recent Developments/Updates
6.9 Samsung
6.9.1 Samsung Corporation Information
6.9.2 Samsung Description and Business Overview
6.9.3 Samsung Digital Camera Sales, Revenue and Gross Margin (2017-2022)
6.9.4 Samsung Digital Camera Product Portfolio
6.9.5 Samsung Recent Developments/Updates
6.10 Eastman Kodak
6.10.1 Eastman Kodak Corporation Information
6.10.2 Eastman Kodak Description and Business Overview
6.10.3 Eastman Kodak Digital Camera Sales, Revenue and Gross Margin (2017-2022)
6.10.4 Eastman Kodak Digital Camera Product Portfolio
6.10.5 Eastman Kodak Recent Developments/Updates
6.11 Polaroid
6.11.1 Polaroid Corporation Information
6.11.2 Polaroid Digital Camera Description and Business Overview
6.11.3 Polaroid Digital Camera Sales, Revenue and Gross Margin (2017-2022)
6.11.4 Polaroid Digital Camera Product Portfolio
6.11.5 Polaroid Recent Developments/Updates
6.12 Ricoh Company
6.12.1 Ricoh Company Corporation Information
6.12.2 Ricoh Company Digital Camera Description and Business Overview
6.12.3 Ricoh Company Digital Camera Sales, Revenue and Gross Margin (2017-2022)
6.12.4 Ricoh Company Digital Camera Product Portfolio
6.12.5 Ricoh Company Recent Developments/Updates
6.13 Beijing Huaqi Information Digital Technology
6.13.1 Beijing Huaqi Information Digital Technology Corporation Information
6.13.2 Beijing Huaqi Information Digital Technology Digital Camera Description and Business Overview
6.13.3 Beijing Huaqi Information Digital Technology Digital Camera Sales, Revenue and Gross Margin (2017-2022)
6.13.4 Beijing Huaqi Information Digital Technology Digital Camera Product Portfolio
6.13.5 Beijing Huaqi Information Digital Technology Recent Developments/Updates
7 Digital Camera Manufacturing Cost Analysis
7.1 Digital Camera Key Raw Materials Analysis
7.1.1 Key Raw Materials
7.1.2 Key Suppliers of Raw Materials
7.2 Proportion of Manufacturing Cost Structure
7.3 Manufacturing Process Analysis of Digital Camera
7.4 Digital Camera Industrial Chain Analysis
8 Marketing Channel, Distributors and Customers
8.1 Marketing Channel
8.2 Digital Camera Distributors List
8.3 Digital Camera Customers
9 Digital Camera Market Dynamics
9.1 Digital Camera Industry Trends
9.2 Digital Camera Market Drivers
9.3 Digital Camera Market Challenges
9.4 Digital Camera Market Restraints
10 Global Market Forecast
10.1 Digital Camera Market Estimates and Projections by Type
10.1.1 Global Forecasted Sales of Digital Camera by Type (2023-2028)
10.1.2 Global Forecasted Revenue of Digital Camera by Type (2023-2028)
10.2 Digital Camera Market Estimates and Projections by Application
10.2.1 Global Forecasted Sales of Digital Camera by Application (2023-2028)
10.2.2 Global Forecasted Revenue of Digital Camera by Application (2023-2028)
10.3 Digital Camera Market Estimates and Projections by Region
10.3.1 Global Forecasted Sales of Digital Camera by Region (2023-2028)
10.3.2 Global Forecasted Revenue of Digital Camera by Region (2023-2028)
11 Research Finding and Conclusion
12 Methodology and Data Source
12.1 Methodology/Research Approach
12.1.1 Research Programs/Design
12.1.2 Market Size Estimation
12.1.3 Market Breakdown and Data Triangulation
12.2 Data Source
12.2.1 Secondary Sources
12.2.2 Primary Sources
12.3 Author List
12.4 Disclaimer
List of Tables
Table 1. Global Digital Camera Sales Growth Rate Comparison by Type (2022-2028) & (K Units) & (US$ Million)
Table 2. Global Digital Camera Sales Growth Rate Comparison by Application (2022-2028) & (K Units) & (US$ Million)
Table 3. Global Digital Camera Market Size by Region (US$ Million) (2017 VS 2021 VS 2028)
Table 4. Global Digital Camera Market Competitive Situation by Manufacturers in 2021
Table 5. Global Digital Camera Sales (K Units) of Key Manufacturers (2017-2022)
Table 6. Global Digital Camera Sales Market Share by Manufacturers (2017-2022)
Table 7. Global Digital Camera Revenue (US$ Million) by Manufacturers (2017-2022)
Table 8. Global Digital Camera Revenue Share by Manufacturers (2017-2022)
Table 9. Global Market Digital Camera Average Price (USD/Unit) of Key Manufacturers (2017-2022)
Table 10. Manufacturers Digital Camera Manufacturing Sites and Area Served
Table 11. Manufacturers Digital Camera Product Type
Table 12. Global Manufacturers Market Concentration Ratio (CR5 and HHI)
Table 13. Global Digital Camera by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Digital Camera as of 2021)
Table 14. Manufacturers Mergers & Acquisitions, Expansion Plans
Table 15. Global Digital Camera Sales by Region (2017-2022) & (K Units)
Table 16. Global Digital Camera Sales Market Share by Region (2017-2022)
Table 17. Global Digital Camera Revenue by Region (2017-2022) & (US$ Million)
Table 18. Global Digital Camera Revenue Market Share by Region (2017-2022)
Table 19. North America Digital Camera Sales by Country (2017-2022) & (K Units)
Table 20. North America Digital Camera Sales Market Share by Country (2017-2022)
Table 21. North America Digital Camera Revenue by Country (2017-2022) & (US$ Million)
Table 22. North America Digital Camera Revenue Market Share by Country (2017-2022)
Table 23. Europe Digital Camera Sales by Country (2017-2022) & (K Units)
Table 24. Europe Digital Camera Sales Market Share by Country (2017-2022)
Table 25. Europe Digital Camera Revenue by Country (2017-2022) & (US$ Million)
Table 26. Europe Digital Camera Revenue Market Share by Country (2017-2022)
Table 27. Asia Pacific Digital Camera Sales by Region (2017-2022) & (K Units)
Table 28. Asia Pacific Digital Camera Sales Market Share by Region (2017-2022)
Table 29. Asia Pacific Digital Camera Revenue by Region (2017-2022) & (US$ Million)
Table 30. Asia Pacific Digital Camera Revenue Market Share by Region (2017-2022)
Table 31. Latin America Digital Camera Sales by Country (2017-2022) & (K Units)
Table 32. Latin America Digital Camera Sales Market Share by Country (2017-2022)
Table 33. Latin America Digital Camera Revenue by Country (2017-2022) & (US$ Million)
Table 34. Latin America Digital Camera Revenue Market Share by Country (2017-2022)
Table 35. Middle East and Africa Digital Camera Sales by Country (2017-2022) & (K Units)
Table 36. Middle East and Africa Digital Camera Sales Market Share by Country (2017-2022)
Table 37. Middle East and Africa Digital Camera Revenue by Country (2017-2022) & (US$ Million)
Table 38. Middle East and Africa Digital Camera Revenue Market Share by Country (2017-2022)
Table 39. Global Digital Camera Sales by Type (2017-2022) & (K Units)
Table 40. Global Digital Camera Sales Market Share by Type (2017-2022)
Table 41. Global Digital Camera Revenue by Type (2017-2022) & (US$ Million)
Table 42. Global Digital Camera Revenue Share by Type (2017-2022)
Table 43. Global Digital Camera Price by Type (2017-2022) & (USD/Unit)
Table 44. Global Digital Camera Sales (K Units) by Application (2017-2022)
Table 45. Global Digital Camera Sales Market Share by Application (2017-2022)
Table 46. Global Digital Camera Revenue by Application (2017-2022) & (US$ Million)
Table 47. Global Digital Camera Revenue Share by Application (2017-2022)
Table 48. Global Digital Camera Price by Application (2017-2022) & (USD/Unit)
Table 49. Canon Corporation Information
Table 50. Canon Description and Business Overview
Table 51. Canon Digital Camera Sales (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2017-2022)
Table 52. Canon Digital Camera Product
Table 53. Canon Recent Developments/Updates
Table 54. Nikon Corporation Information
Table 55. Nikon Description and Business Overview
Table 56. Nikon Digital Camera Sales (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2017-2022)
Table 57. Nikon Digital Camera Product
Table 58. Nikon Recent Developments/Updates
Table 59. Sony Corporation Information
Table 60. Sony Description and Business Overview
Table 61. Sony Digital Camera Sales (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2017-2022)
Table 62. Sony Digital Camera Product
Table 63. Sony Recent Developments/Updates
Table 64. Pentax Corporation Information
Table 65. Pentax Description and Business Overview
Table 66. Pentax Digital Camera Sales (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2017-2022)
Table 67. Pentax Digital Camera Product
Table 68. Pentax Recent Developments/Updates
Table 69. Olympus Corporation Information
Table 70. Olympus Description and Business Overview
Table 71. Olympus Digital Camera Sales (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2017-2022)
Table 72. Olympus Digital Camera Product
Table 73. Olympus Recent Developments/Updates
Table 74. Fujifilm Corporation Information
Table 75. Fujifilm Description and Business Overview
Table 76. Fujifilm Digital Camera Sales (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2017-2022)
Table 77. Fujifilm Digital Camera Product
Table 78. Fujifilm Recent Developments/Updates
Table 79. Casio Corporation Information
Table 80. Casio Description and Business Overview
Table 81. Casio Digital Camera Sales (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2017-2022)
Table 82. Casio Digital Camera Product
Table 83. Casio Recent Developments/Updates
Table 84. Panasonic Corporation Information
Table 85. Panasonic Description and Business Overview
Table 86. Panasonic Digital Camera Sales (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2017-2022)
Table 87. Panasonic Digital Camera Product
Table 88. Panasonic Recent Developments/Updates
Table 89. Samsung Corporation Information
Table 90. Samsung Description and Business Overview
Table 91. Samsung Digital Camera Sales (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2017-2022)
Table 92. Samsung Digital Camera Product
Table 93. Samsung Recent Developments/Updates
Table 94. Eastman Kodak Corporation Information
Table 95. Eastman Kodak Description and Business Overview
Table 96. Eastman Kodak Digital Camera Sales (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2017-2022)
Table 97. Eastman Kodak Digital Camera Product
Table 98. Eastman Kodak Recent Developments/Updates
Table 99. Polaroid Corporation Information
Table 100. Polaroid Description and Business Overview
Table 101. Polaroid Digital Camera Sales (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2017-2022)
Table 102. Polaroid Digital Camera Product
Table 103. Polaroid Recent Developments/Updates
Table 104. Ricoh Company Corporation Information
Table 105. Ricoh Company Description and Business Overview
Table 106. Ricoh Company Digital Camera Sales (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2017-2022)
Table 107. Ricoh Company Digital Camera Product
Table 108. Ricoh Company Recent Developments/Updates
Table 109. Beijing Huaqi Information Digital Technology Corporation Information
Table 110. Beijing Huaqi Information Digital Technology Description and Business Overview
Table 111. Beijing Huaqi Information Digital Technology Digital Camera Sales (K Units), Revenue (US$ Million), Price (USD/Unit) and Gross Margin (2017-2022)
Table 112. Beijing Huaqi Information Digital Technology Digital Camera Product
Table 113. Beijing Huaqi Information Digital Technology Recent Developments/Updates
Table 114. Production Base and Market Concentration Rate of Raw Material
Table 115. Key Suppliers of Raw Materials
Table 116. Digital Camera Distributors List
Table 117. Digital Camera Customers List
Table 118. Digital Camera Market Trends
Table 119. Digital Camera Market Drivers
Table 120. Digital Camera Market Challenges
Table 121. Digital Camera Market Restraints
Table 122. Global Digital Camera Sales Forecast by Type (2023-2028) & (K Units)
Table 123. Global Digital Camera Sales Market Share Forecast by Type (2023-2028)
Table 124. Global Digital Camera Revenue Forecast by Type (2023-2028) & (US$ Million)
Table 125. Global Digital Camera Revenue Market Share Forecast by Type (2023-2028)
Table 126. Global Digital Camera Sales Forecast by Application (2023-2028) & (K Units)
Table 127. Global Digital Camera Sales Market Share Forecast by Application (2023-2028)
Table 128. Global Digital Camera Revenue Forecast by Application (2023-2028) & (US$ Million)
Table 129. Global Digital Camera Revenue Market Share Forecast by Application (2023-2028)
Table 130. Global Digital Camera Sales Forecast by Region (2023-2028) & (K Units)
Table 131. Global Digital Camera Sales Market Share Forecast by Region (2023-2028)
Table 132. Global Digital Camera Revenue Forecast by Region (2023-2028) & (US$ Million)
Table 133. Global Digital Camera Revenue Market Share Forecast by Region (2023-2028)
Table 134. Research Programs/Design for This Report
Table 135. Key Data Information from Secondary Sources
Table 136. Key Data Information from Primary Sources
List of Figures
Figure 1. Product Picture of Digital Camera
Figure 2. Global Digital Camera Market Share by Type in 2021 & 2028
Figure 3. Built-in Lens Cameras (Point-and-Shoot) Product Picture
Figure 4. Interchangeable Lens Cameras (DSLR and MILC) Product Picture
Figure 5. Global Digital Camera Market Share by Application in 2021 & 2028
Figure 6. Amateur
Figure 7. Professional
Figure 8. Global Digital Camera Revenue, (US$ Million), 2017 VS 2021 VS 2028
Figure 9. Global Digital Camera Market Size (2017-2028) & (US$ Million)
Figure 10. Global Digital Camera Sales (2017-2028) & (K Units)
Figure 11. Digital Camera Sales Share by Manufacturers in 2021
Figure 12. Global Digital Camera Revenue Share by Manufacturers in 2021
Figure 13. The Global 5 and 10 Largest Digital Camera Players: Market Share by Revenue in 2021
Figure 14. Digital Camera Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2017 VS 2021
Figure 15. Global Digital Camera Sales Market Share by Region (2017-2022)
Figure 16. Global Digital Camera Sales Market Share by Region in 2021
Figure 17. Global Digital Camera Revenue Market Share by Region (2017-2022)
Figure 18. Global Digital Camera Revenue Market Share by Region in 2021
Figure 19. U.S. Digital Camera Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 20. Canada Digital Camera Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 21. Germany Digital Camera Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 22. France Digital Camera Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 23. U.K. Digital Camera Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 24. Italy Digital Camera Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 25. Russia Digital Camera Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 26. China Digital Camera Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 27. Japan Digital Camera Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 28. South Korea Digital Camera Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 29. India Digital Camera Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 30. Australia Digital Camera Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 31. Taiwan Digital Camera Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 32. Indonesia Digital Camera Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 33. Thailand Digital Camera Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 34. Malaysia Digital Camera Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 35. Philippines Digital Camera Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 36. Vietnam Digital Camera Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 37. Mexico Digital Camera Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 38. Brazil Digital Camera Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 39. Argentina Digital Camera Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 40. Turkey Digital Camera Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 41. Saudi Arabia Digital Camera Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 42. UAE Digital Camera Revenue Growth Rate (2017-2022) & (US$ Million)
Figure 43. Sales Market Share of Digital Camera by Type (2017-2022)
Figure 44. Manufacturing Cost Structure of Digital Camera
Figure 45. Manufacturing Process Analysis of Digital Camera
Figure 46. Digital Camera Industrial Chain Analysis
Figure 47. Channels of Distribution
Figure 48. Distributors Profiles
Figure 49. Bottom-up and Top-down Approaches for This Report
Figure 50. Data Triangulation
Figure 51. Key Executives Interviewed
Please ask for List of Figures. Request Sample Report
Companies Included in Reports:
Canon Nikon Sony Pentax Olympus Fujifilm Casio Panasonic Samsung Eastman Kodak Polaroid Ricoh Company Beijing Huaqi Information Digital Technology