Marketing software and solutions are software tools used by various enterprises to track the performance of marketing initiatives. Marketing software and solution  enables marketing managers to evaluate the their marketing initiatives by measuring performance using important business metrics such as return on investment (ROI), marketing attribution, and overall marketing effectiveness.
Cloud based marketing software and solution have witnessed traction in its adoption in the Asia Pacific region. IBM is offering its cloud based social media analytics software in this region which provides information about customer’s sentiment in social media.

Market Analysis and Insights: Global Marketing Software and Solution Market
The global Marketing Software and Solution market size is projected to reach US$ XX million by 2027, from US$ XX million in 2020, at a CAGR of XX% during 2021-2027.
With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Marketing Software and Solution market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Marketing Software and Solution market in terms of revenue.
On the whole, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Marketing Software and Solution market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Marketing Software and Solution market.

Global Marketing Software and Solution Scope and Market Size
Marketing Software and Solution market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Marketing Software and Solution market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2016-2027.

Segment by Type
On Premises
Cloud Based

Segment by Application
Social Media Marketing
E-mail Marketing
SEO Marketing
PPC Marketing
Others

By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA

By Company
IBM Corporation
Adobe Systems
Accenture PLC
Oracle Corporation
SAS Institute
Harte-Hanks
Pega-Systems