Clickstream analysis is useful for web activity analysis,[1] software testing, market research, and for analyzing employee productivity.
The clickstream analytics market is also segmented by vertical into retail and eCommerce; media and entertainment; telecommunications and IT; travel and hospitality; Banking, Financial Services, and Insurance; transportation and logistics; government; energy and utilities; and Others (manufacturing, healthcare and life sciences, and education), out of which the adoption rate of clickstream analytics is expected to be the highest in the retail and eCommerce vertical, as the volume and variety of clickstream data is increasing day-by-day with the growing demand of online shopping and increased purchasing power of the customer.

Market Analysis and Insights: Global Clickstream Analytics Market
The global Clickstream Analytics market size is projected to reach US$ 1952.6 million by 2027, from US$ 832.8 million in 2020, at a CAGR of 12.8% during 2021-2027.
With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Clickstream Analytics market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Clickstream Analytics market in terms of revenue.
On the whole, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Clickstream Analytics market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Clickstream Analytics market.

Global Clickstream Analytics Scope and Market Size
Clickstream Analytics market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Clickstream Analytics market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2016-2027.

Segment by Type
Software
Services

Segment by Application
Click Path Optimization
Website/Application Optimization
Customer Analysis
Basket Analysis and Personalization
Traffic Analysis
Others

By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA

By Company
Adobe Systems (US)
AT Internet (US)
Google (US)
IBM (US)
Microsoft (US)
Oracle (US)
SAP SE (Germany)
Connexity (US)
Hewlett Packard Enterprise (US)
Jumpshot (US)
Splunk (US)
Talend (US)
Verto Analytics (Finland)
Webtrends Corporation (US)
Vlocity, Inc (US)